The London Lions have announced iPRO as their Official Hydration Partner – representing the first agreement of this kind in the club’s history.
Both the Lions’ Men’s and Women’s teams will receive reusable iPRO hardware for accessible hydration during league fixtures and to keep iPRO’s healthy hydration cool for player rehydration.
The iPRO Sport Edition range is Informed Sport certified – the quality assurance programme in sports nutrition – and a market-leading healthy hydration drink trusted by sporting organisations worldwide.
Lenz Balan, Vice President of 777 Partners, owners of the London Lions, said:
“We’re delighted to announce iPRO as our official hydration partner – they are market leaders in this space and share our commitment in terms of providing the best performance support for our players.
“I believe this marks just the first of many more significant partnerships to come, especially given our recent success both domestically and in the EuroCup, alongside the impressive growth of the sport as a whole in the UK.”
Lucy Darrall, iPRO Global Partnerships Manager, commented:
“Optimum hydration is of extreme importance in basketball where games have such high intensity. iPRO are proud to be the chosen hydration partner of the London Lions and to be a part of the club’s ambitions over the next five to ten years to be a core part of the huge growth of basketball in the UK.”